Our skill is words. We create a distinctive voice and clear messages—the core of your identity.
We absorb your project goals and brand voice to capture exactly what you hoped for in every project.
We tell your story for every possible medium—from print and video to web and social.
We understand the speed of technology. We move fast to grab opportunities and hit deadlines.
The work stands out, but not the egos. We fit right in with your people and partners.
We make it refreshingly easy to get stellar results. That’s why our clients stay with us for years.
With WordCraft, you always work with a senior writer. Your writer can serve up everything from pithy blogs to deep-dive technology papers.
If you’re wondering whether we’ve written about your technology area or the industries you serve, the answer is probably yes. If we haven’t, you’ll be impressed with how fast we get it. We don’t waste any time, especially yours.
Internet of Things
Routing and Switching
IP Voice and Video
Service Provider Networks
AWS/Azure/Google Cloud Platform
Customer Engagement/Contact Center
We handle it all.
Voice and style. Technical accuracy. Gritty or witty. These are some “word bites” to give you an idea of that range.
We’d be happy to provide project samples.
Ruth is a professional editor and seasoned writer. She got her start in technology as an engineer at PacBell and has been immersed in high-tech marcom since the early 1990s. While she was earning her undergraduate degree from Harvard-Radcliffe College, Ruth began practicing peer counseling, which she teaches today. Listening skills at this level are a rare find in the corporate world. By stressing open communications and integrity at the core of her business, she wins clients’ trust. Ruth has been married for 26 years and raised two daughters, so she takes commitment pretty seriously. She loves the traditional (like baseball) and the irreverent (like Stephen Colbert) in equal measure. Ruth quite simply adores the written word, which is why she called her agency WordCraft.
Jeff majored in Political Science at UC Berkeley, contemplating a career in law or public policy. But it was those subversive journalism classes that hooked him. His first gig was an assistant editor for an Apple publication. He’s a writer and editor — in other words, both creative and meticulous. Clients love Jeff and want to work with him. He’s equally at ease writing 10-page technical white papers and one-paragraph elevator pitches. Jeff is a devoted dad whose two boys share his passion for music (but not the same kind) and fire engines (no disagreements there).
When Silicon Valley’s powerhouse agency, Regis McKenna, Inc., opened an east coast office, Judith was the group account manager for half of its technology clients. She was responsible for strategizing and executing launches for global giants and startups. She has over 35 years of experience developing clear, credible messaging for companies and products. Clients comment on the amazing rapport she has with customers and partners, which helps bring life to everything she writes. Judith herself values friendship and humor, which she says is what happens if you’re raised with dogs.
Jason has a passion for technology, medicine, and science. He has exceptional interview skills and a phenomenal work ethic. He cares as much about what his clients contribute to the world as they do. Supercomputer companies praise his smarts. Healthcare organizations value his compassion. In his spare time, Jason reads voraciously (science fiction and classic mysteries are favorites) and thrives on the really tough job of answering the questions of his brilliant young daughters.